We Manage Your Website and Company Reputation Online
So You Don’t Have To!
When you decide to take your business online you will probably follow some or all of the following steps;
- Get some design ideas
- Build a website
- Start creating Social Media accounts like Facebook, Twitter, Pinterest etc
- Enter your company details into online directories like Hotfrog, Yellow Pages, Truelocal etc
- Engage an SEO company to get the word out
- Maybe advertise with Google Adwords and Facebook
- Set up your Google properties like Google + for business etc
Once you have taken these steps you are well on your way to online success. Congratulations you are now part of the world wide web! As the months go by you start to get more and more of your new business from your website or other online assets you have created.
So what are your customers saying about you online? If you have a bricks and mortar business and you employ staff, you can’t be sure exactly how your customers are being treated. The very online assets you created are now avenues for customer feedback, good and bad. It’s how you deal with this feedback that will determine your continuing business success.
Customers do leave feedback online and this is happening more and more now. The United States is still way ahead of Australia in this respect however Aussies are a pretty competitive lot and you can be sure that online feedback will continue to be a growth “industry” here in Australia. Hotels and restaurants get a lot of online feedback already and they are a clear example of where online business is headed here in Australia. You customers can leave feedback, comments, complaints, suggestions etc in the following places
- Your website (either as blog comments or on your contact form)
- Your Facebook page
- Directories like truelocal.com.au
- Google +
- etc etc
Begin by looking at the customer feedback on your site. Do you notice any patterns in the complaints? If so, you will need to work on those areas of customer service and products that are weak. Respond to the posts and let them know what changes you are implementing. You will gain the respect of your customers and potential customers. Never get into arguments with customers, either on forum threads or in exchanged emails. This behaviour is unacceptable from a business point of view. It does not mean that you must accept being bullied. Rather, it means you should frame your responses in a civilised manner that attempts to diffuse the anger. Engage in social media to increase your company reputation. By having a presence in all of the major media, like Facebook, Twitter, and Pinterest, you can develop great interactions with your customers. Each site has a different appeal. Pinterest is fairly new but, has a tremendous following already. By learning the techniques that work with each of them, you can establish your site as friendly, approachable and in touch with customer needs.
If Setting Up And Managing Your Website Reputation
Sounds Like Too Much Hard Work
Call Us On 1300 885 487
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